Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engine optimization is setting your website up in a way that makes it easy to find on Google. You are basically trying to put your “best foot forward” so Google knows what your website is about, and it knows that your website is a high quality resource in your industry.As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time