A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition. Careful planning and consideration go into the creation of a logo and once that logo becomes well recognized, companies guard its use fiercely, as it is directly associated with the company itself. Logos are intellectual property and are protected under trademark law. While logos aim to bring instant brand recognition, some cleverly maintain hidden messaging that only eagle-eyed consumers may spot. Logos have become an integral part of companies' brand identities. A widely and instantly recognized logo is a valuable intangible asset for a corporation and is thus trademarked for intellectual property protection in the majority of situations.

Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition. The active process of shaping the perceptions that consumers have about your company. All the steps that you take to build awareness and reputation around your company and its product or services live in the realm of branding.